Taylor Swift wasn’t kidding when she said she “could make the whole place shimmer” in her song “Bejeweled.”
During Monday night’s faceoff between the Kansas City Chiefs and New Orleans Saints at Arrowhead Stadium in Kansas City, Swift rocked fake glittery freckles.
Now, the sales of the product are skyrocketing.
Aliett Buttelman and Nina LaBruna, the co-founders of Fazit Beauty, revealed on TikTok that their sales went up 2500% within 13 hours.
“We’re eternally so grateful for her to be able to amplify female-owned small businesses,” Buttelman told KTLA 5 News.
She said that both she and LaBruna are on “Cloud 9.”
Following Swift’s debut of glitter freckles, the business owners have been asked to be interviewed for a documentary about the “Taylor Swift effect,” which is about the singer’s ability to boost sales with just her influence.
Buttelman posted a TikTok of her sobbing when she realized Swift was wearing her brand’s product.
“POV you’re a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles. I’m DYING,” her caption read.
The business owners told their followers that the “Karma” singer wore the brand’s faux freckle patch in gold.
The faux freckles makeup patches retail for $15.99 at fazitbeauty.com and come in various colors.
