As filming production in Los Angeles continues to take a downturn, one studio is turning to people we’ve been seeing more frequently in entertainment spaces: social media influencers.
In recent years, influencers have increasingly made a presence on red carpet premieres and in press junkets, mainly due to their large number of followers. In some cases, some studios will even have entire hours set aside at premieres for influencers to make content before inviting professional journalists.
Now, to improve production, one studio in L.A. is opening its soundstages to influencers.
Television City Studios, a major TV complex in L.A., is offering content creators production services and studio amenities that are typically reserved for film and television shows.
Since it has opened, Logan Paul, Jake Shane, Keke Palmer, livestreamers FaZe Clan and rapper Big Sean have utilized the facilities. It has also attracted major brands like American Express, New Balance, Walmart and One/Size Beauty.
“These initial projects underscore the vision shared by both Television City and Interwoven Studios – to create a community where legacy meets innovation,” said Zach Sokoloff, SVP of Hackman Capital Partners, which is the owner and operator of Television City. “As modern content creators grow in audience and reach, so do their production needs. This is an opportunity for newer creators to tap into a full-service studio experience.”
Photo: Interwoven
The space has photo, video, podcast, and livestream productions. It provides access to hair, makeup, wardrobe and styling, green rooms, production offices, and dedicated client lounges. Other amenities include a loading dock with oversized doors, high-speed internet, HVAC, and three-phase power. Grip, lighting, and digital equipment packages are available for rental.
Since 1952, Television City’s 25-acre site has sat at the intersection of Beverly Boulevard and Fairfax Avenue. It’s the first purpose-built television production facility in the world and served as the home for shows like “All in the Family,” “The Merv Griffin Show,” “Sonny and Cher,” “Dancing with the Stars,” “American Idol” and “Real Time with Bill Maher.”
“Our goal has always been to make exceptional production resources accessible to today’s creators. Partnering with Hackman Capital at Television City allows us to honor Hollywood’s incredible legacy while empowering a new generation of storytellers,” said Interwoven Studios founder Chance Horky. “This collaboration represents a pivotal moment in connecting the past, present, and future of content production.”
The partnership comes after the Los Angeles City Council approved Hackman Capital Partners’ $1 billion plan to modernize Television City in January of 2025. It’s part of an effort to keep “Hollywood in Hollywood” and further its commitment to investing in the future of the entertainment industry.
The modernization included “creating a 21st-century media ecosystem, which includes new production facilities to support content creators interspersed throughout the studio.”
