Taco Bell is celebrating two decades of its signature tropical soda, The Mtn Dew Baja Blast, with giveaways, an exclusive merch drop and new menu items.
Taco Bell is celebrating two decades of its signature tropical soda, The Mtn Dew Baja Blast, with giveaways, an exclusive merch drop and new menu items. (Taco Bell) 
Taco Bell is celebrating two decades of its signature tropical soda, The Mtn Dew Baja Blast, with giveaways, an exclusive merch drop and new menu items. (Taco Bell) 
Taco Bell is celebrating two decades of its signature tropical soda, The Mtn Dew Baja Blast, with giveaways, an exclusive merch drop and new menu items. (Taco Bell)
The “Bajaversary” festivities kick off on July 29, when the chain will give away free medium-sized Mtn Dew Baja Blast fountain drink or regular-sized Baja Blast Freeze. The offer is only available for one day and can be redeemed at participating Taco Bell locations or via its app.
In August, Taco Bell will join the Stanley Cup craze with its own collaboration. The limited-edition Stanley x Bajaversary tumbler will be available via the Taco Bell app rather than in stores.
Reward members will have a chance to score one on Aug. 13. The first 20 customers to redeem one of the cups will receive free Baja Blasts for a year—in the form of a $200 gift card.
Beginning on Sept. 3, Mtn Dew Baja Blast Gelato will hit menus nationwide after a limited-time testing run at Taco Bell’s Irvine location last summer. The frozen treat will be available exclusively for Taco Bell Rewards Members who order through the app.
But that’s not all. Taco Bell also teased that a Mtn Dew Baja Blast Pie will debut this year.
The chain will also continue its $1 happier hour, which runs daily from 2 p.m. until 5 p.m. Customers can enjoy $1 medium drinks and freezes. Free refills are also offered year-round when customers dine at the restaurant.
“Mtn Dew Baja Blast and Taco Bell have proven to be an unbeatable match over the years and all the credit goes to our brands loyal fanbases,” JP Bittencourt, vice president of marketing at Mountain Dew said in a statement.
“We’re constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us – whether it’s our diehard fans from day one to new consumers who continue to join our fandom each and every day.”
