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KTLA is your ROSE PARADE PRESENTED BY HONDA station. Gayle Anderson explores the Rose Parade Floats under construction and decoration at Artistic Entertainment Services in Pasadena.
Gayle learns about HONDA Rose Parade float, which will open the show!
Electrified Dreams
Float Designer John Ramirez
26’ x 18’ x 55’
Riders 0 Walkers 0
Float Participant since 1977
- As Official Vehicle partner of the Rose Parade® for over 30 years strong, Honda returns to Pasadena in 2025 with an inspirational new float, “Electrified Dreams,” that highlights the company’s commitment to sustainability and goal of zero environmental impact for all products and corporate activity by 2050.
- “Electrified Dreams” will lead the Rose Parade featuring the all-new Honda Prologue, the brand’s first all-electric SUV, and the first all-electric Acura model – the ZDX Type S. Honda has a vision to make battery-electric and fuel cell electric vehicles represent 100% of its new vehicle sales by 2040.
- The design of the Honda float utilizes a playful contrast between roses and powerful LED lighting meant to evoke the harmonious interplay between organic and man-made materials while bringing attention to the delicate ecosystem shared by all. Paying homage to this year’s Rose Parade theme of “Best Day Ever,” the Honda Electrified Dreams float also will serve as the official backdrop to the 2025 Rose Parade Opening Spectacular.
- A fleet of fully electrified Honda products also will be featured in the 2025 Rose Parade, including the all-new Honda Prologue and over 100 Motocompactos, the fun, affordable ultra-compact Honda e-scooter designed for urban mobility.
- Honda has partnered with the Tournament of Roses® for more than 60 years and has been the presenting sponsor of the renowned event for more than a decade.
