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The Los Angeles Police Department is asking for the public’s help in tracking down the driver of a pickup truck that struck and killed a pedestrian in Mission Hills Wednesday night.

At a few minutes before 10 p.m., a black Chevrolet truck was headed west on Rinaldi Street near Sepulveda Boulevard when it hit a pedestrian, then continued without stopping to help, police said in a news release.

That pedestrian, a man in his 30s who was outside of a marked crosswalk, was pronounced dead at the scene. His identity is being withheld pending notification of his family.

A reward of up to $50,000 is available for information leading to the driver.

Anyone with information is asked to contact Detective Ramirez at 818-644-8025.

During non-business hours or on weekends, calls should be directed to 1-877-LAPD-24-7 (1-877-527-3247).

To report information anonymously, call Crime Stoppers at 1-800-222-TIPS (8477) or visit lacrimestoppers.org.